Most businesses are doing AI wrong.
Not because they lack ambition. Because nobody told them where to start, what to put in place, or how to know if it's actually working.
You've tried a few AI tools. Maybe ran a pilot. It felt promising, then it stalled. Now you have a board asking why you're behind, a team that's sceptical, and no clear path forward.
The problem isn't the technology. It's the missing layer — governance, guardrails, and a realistic plan.
“He was amazingly fast and uncomplicated in delivering an extensive, clear, and detailed report.”
— Romina Buchel, Marketing Manager
Briefing
Static Controls, Live Models
A briefing for boards and exec teams adopting AI in regulated industries. Five lenses more useful than the conventional checklist, the August 2026 forcing function, and the diagnostic question most board packs are missing. Free to read. No email gate. Free to forward.
Read the briefing →One clear path. Map it, build it, keep it working.
Every engagement starts the same way: a map of your business and a prioritised roadmap. Then we build what ranks first, and support the tooling as it grows.
Step 1
Map
1–2 people from you · 2–3 weeks
We map how your business actually runs — processes, tools, data, people — and hand you a prioritised AI roadmap: what to automate first, what to fix first, what to leave alone.
Learn more →Step 2
Build
1 technical stakeholder · 4–6 weeks
We take the top process on your roadmap and build the AI version of it. Connected to your real systems. Governance built in.
Learn more →Step 3
Support
Month to month · Scope agreed quarterly
Ongoing development and support. We keep what's built working, extend it down the roadmap, and keep your team ahead of the tools.
Learn more →Education
Your whole team · Half or full day
Practical training for the people who will use AI day to day. How it works, where it fails, how to use it safely.
Learn more →Board / Exec
Board, exec team, or leadership · Single session or programme
Briefings, working sessions, and ongoing guidance for the people deciding what AI does in your organisation.
Learn more →A decade in regulated industries.
Healthcare, legal, fintech, insurance. Sectors where getting AI wrong has real consequences. That experience is in everything we do.
Our founder is a former commercial pilot. Structured thinking, clear decisions, no shortcuts.
“Adam cares deeply about the quality and impact of his work.”
— Jasel Mehta, COO
“Extremely knowledgeable who provided fantastic and thorough outputs.”
— Maria Birkmyre, Director
We use what we sell.
Products, research, and working tools — built the same way we build for clients.
Canary
Product · canary.crox.io
Automated CQC monitoring for the UK care sector. Free email alerts on inspection changes; Pro adds AI analysis, multi-area monitoring and a monthly national brief.
Take a look →BBX
Product · bbx.crox.io
A black-box recorder for AI. Captures every request and response your AI systems make, so when someone asks "why did it do that?", the answer comes from evidence — not memory.
Take a look →Radar
Product · radar.crox.io
Early visibility for care homes. Frontline observations become themes, themes become trends you can act on early — no scores, no traffic lights, just patterns surfacing from real data.
Take a look →DODAR
Research · dodar.crox.io
A structured-reasoning benchmark across 8 LLMs: with the right scaffolding, small models match frontier-model quality at a fraction of the cost. Method and results published in full.
Take a look →Fred
Product · fred.crox.io
An AI agent for families. The assistant patterns we build for businesses, pointed at the admin of family life instead. (Not the assistant in the corner of this page — that one is Adam’s AI assistant, and you can try it right now.)
Take a look →AI Governance for SMEs: What You Actually Need Before You Deploy
The AI governance a 30-person UK firm actually needs before deploying anything: an inventory of tools in use, a list of data that never goes in, a named human on outbound work, and a correction process — plus what UK GDPR and the EU AI Act really require.
Read the article →Crox was founded by Adam Field — a product leader, former commercial pilot, and builder who's spent a decade shipping products where compliance is mandatory and safety is critical.
More about Adam and why Crox exists →Not sure where to start?
Most people aren't. Take five questions and find out where you actually stand — Adam reads every answer and replies within two working days.
Take the scorecard →