Most businesses are doing AI wrong.
Not because they lack ambition. Because nobody told them where to start, what to put in place, or how to know if it's actually working.
You've tried a few AI tools. Maybe ran a pilot. It felt promising, then it stalled. Now you have a board asking why you're behind, a team that's sceptical, and no clear path forward.
The problem isn't the technology. It's the missing layer — governance, guardrails, and a realistic plan.
“He was amazingly fast and uncomplicated in delivering an extensive, clear, and detailed report.”
— Romina Buchel, Marketing Manager
Briefing
Static Controls, Live Models
A briefing for boards and exec teams adopting AI in regulated industries. Five lenses more useful than the conventional checklist, the August 2026 forcing function, and the diagnostic question most board packs are missing. Free to read. No email gate. Free to forward.
Read the briefing →No retainers. No ambiguity. Here's what it costs.
Readiness
£5,000
1–2 people from you · 2–3 weeks
Know exactly where you stand before you spend anything. Data, processes, team, risk.
Learn more →Experiments
£15,000
1 technical stakeholder · 4–6 weeks
We take one high-value process and build an AI version of it. Connected to your real systems. Governance built in.
Learn more →Education
£3,500
Your whole team · Half or full day
Practical training for the people who will use AI day to day. How it works, where it fails, how to use it safely.
Learn more →Board / Exec
From £2,500
Board, exec team, or leadership · Single session or programme
Briefings, working sessions, and ongoing guidance for the people deciding what AI does in your organisation.
Learn more →A decade in regulated industries.
Healthcare, legal, fintech, insurance. Sectors where getting AI wrong has real consequences. That experience is in everything we do.
Our founder is a former commercial pilot. Structured thinking, clear decisions, no shortcuts.
“Adam cares deeply about the quality and impact of his work.”
— Jasel Mehta, COO
“Extremely knowledgeable who provided fantastic and thorough outputs.”
— Maria Birkmyre, Director
Why Fibery, Not Obsidian, for My Second Brain
Obsidian thinks in notes. Fibery thinks in typed entities. Why that distinction matters once your second brain has to do real work — and once you want an AI co-pilot to read from it.
Read the essay →Crox was founded by Adam Field — a product leader, former commercial pilot, and builder who's spent a decade shipping products where compliance is mandatory and safety is critical.
More about Adam and why Crox exists →Not sure where to start?
Most people aren't. That's what the Readiness Assessment is for.
Start with a conversation →