Google Analytics MCP Server
Pull GA4 data on demand: run standard, funnel, and realtime reports, list accounts and properties, and retrieve custom dimensions and metrics. Read-only, maintained by Google.
Frequently asked questions
What is the Google Analytics MCP server?
It is a Model Context Protocol (MCP) server — a small piece of software that gives AI assistants like Claude a secure, governed connection to Google Analytics. Pull GA4 data on demand: run standard, funnel, and realtime reports, list accounts and properties, and retrieve custom dimensions and metrics. Read-only, maintained by Google.
Is there an official Google Analytics MCP server?
The Google Analytics MCP server is an official integration, maintained by the vendor or the Model Context Protocol project, which makes it the safest default for business use.
What can an AI assistant actually do with Google Analytics?
Through this server an assistant can work with reports, funnel analysis, realtime traffic, property lookup — reading from and acting on Google Analytics directly instead of you copy-pasting between windows. What you allow it to do is controlled by the permissions you grant.
How do I set this up for my business?
Technically-minded teams can connect an MCP server themselves — our plain-English guide to MCP explains how the pieces fit. If you want it done with governance, permissions, and support handled, that is exactly what Crox's Build engagement covers.
New to MCP? Start with our plain-English guide to the Model Context Protocol or see how to connect AI to your business tools without writing code .
Want this connected to your business — with governance handled?
Crox maps your processes, connects AI to the tools you already use, and keeps it working as models change. Start with a readiness assessment or talk to us about a build.