Google Analytics MCP Server
Pull GA4 data on demand: run standard, funnel, and realtime reports, list accounts and properties, and retrieve custom dimensions and metrics. Read-only, maintained by Google.
- Maintained by
- Hosting
- Runs locally on your machine
- Authentication
- API key or credentials (environment variables)
- Last checked
Experimental; uses Google Cloud application default credentials.
How to connect the Google Analytics MCP server
Pick your AI client and paste the snippet. Swap the YOUR_… placeholders for your own values. New to this? Our guide to how MCP clients and servers fit together explains what each piece does.
Claude Code
claude mcp add --env GOOGLE_APPLICATION_CREDENTIALS=PATH_TO_CREDENTIALS_JSON --env GOOGLE_PROJECT_ID=YOUR_PROJECT_ID --transport stdio google-analytics \
-- pipx run analytics-mcpClaude Desktop
{
"mcpServers": {
"google-analytics": {
"command": "pipx",
"args": [
"run",
"analytics-mcp"
],
"env": {
"GOOGLE_APPLICATION_CREDENTIALS": "PATH_TO_CREDENTIALS_JSON",
"GOOGLE_PROJECT_ID": "YOUR_PROJECT_ID"
}
}
}
}Fully quit and reopen Claude Desktop after saving.
Full Claude Desktop setup guide →Cursor
{
"mcpServers": {
"google-analytics": {
"command": "pipx",
"args": [
"run",
"analytics-mcp"
],
"env": {
"GOOGLE_APPLICATION_CREDENTIALS": "PATH_TO_CREDENTIALS_JSON",
"GOOGLE_PROJECT_ID": "YOUR_PROJECT_ID"
}
}
}
}VS Code
{
"servers": {
"google-analytics": {
"type": "stdio",
"command": "pipx",
"args": [
"run",
"analytics-mcp"
],
"env": {
"GOOGLE_APPLICATION_CREDENTIALS": "PATH_TO_CREDENTIALS_JSON",
"GOOGLE_PROJECT_ID": "YOUR_PROJECT_ID"
}
}
}
}Frequently asked questions
What is the Google Analytics MCP server?
It is a Model Context Protocol (MCP) server — a small piece of software that gives AI assistants like Claude a secure, governed connection to Google Analytics. Pull GA4 data on demand: run standard, funnel, and realtime reports, list accounts and properties, and retrieve custom dimensions and metrics. Read-only, maintained by Google.
Is there an official Google Analytics MCP server?
Yes. The Google Analytics MCP server is an official integration, maintained by the vendor or the Model Context Protocol project, which makes it the safest default for business use. It is maintained by Google.
Is the Google Analytics MCP server hosted, or do I run it myself?
It runs locally. Your AI client starts it on your own machine with pipx, and it talks to the client over standard input and output rather than the network.
Do I need an API key for the Google Analytics MCP server?
Yes. The local server reads GOOGLE_APPLICATION_CREDENTIALS, GOOGLE_PROJECT_ID from its environment, so you create those credentials first and add them to your client's config.
What can an AI assistant actually do with Google Analytics?
Through this server an assistant can work with reports, funnel analysis, realtime traffic, property lookup — reading from and acting on Google Analytics directly instead of you copy-pasting between windows. What you allow it to do is controlled by the permissions you grant.
How do I set this up for my business?
The setup section above has copy-paste config for Claude Code, Claude Desktop, Cursor and VS Code. If you want it rolled out across a team with permissions, governance and support handled, that is what Crox's Build engagement covers.
New to MCP? Start with our plain-English guide to the Model Context Protocol or see how to connect AI to your business tools without writing code .
Want this connected to your business — with governance handled?
Crox maps your processes, connects AI to the tools you already use, and keeps it working as models change. Start with a readiness assessment or talk to us about a build.