AI that actually does work in your business.
Not just answers questions.
We connect AI directly to your business systems — your CRM, accounts, project tools, and data — so it can pull real information, take real actions, and save real time. Most businesses are live within two weeks.
Start your AI Integration Sprint →Using ChatGPT in isolation — no connection to real business data.
Copying and pasting between tools instead of automating.
No connection to CRM, accounts, or workflows.
No measurable impact — AI feels like a toy, not a tool.
Two weeks. AI connected to your business.
We connect AI directly to your business systems using the Model Context Protocol so it can:
Pull real data
From your CRM, accounts, project tools, and databases.
Take real actions
Create records, send updates, trigger workflows.
Save real time
Hours back every week for your team, measurably.
AI Strategy Advisory
Fractional product guidance for founders building AI products or bringing AI into operations. Strategy, architecture, and compliance — so you make the right decisions early.
The strategic layer. Ideal before or alongside an integration sprint.
DODAR Workshops
Half-day sessions teaching your team a structured decision-making framework from aviation. Walk away with a repeatable process your team can use every day.
Team enablement. Up to 15 participants, remote or on-site.
A decade in regulated industries.
We've shipped AI products in healthcare, legal tech, fintech, and insurance — sectors where compliance isn't optional and getting it wrong has real consequences. That experience shapes everything we do.
Decision-making rigour from aviation.
Our founder is a former commercial pilot. The DODAR framework we use — Diagnose, Options, Decide, Action, Review — comes from Crew Resource Management. It means we think before we build, and we build what actually matters.
Technical depth, business language.
We speak both. Your board gets a clear recommendation. Your dev team gets architecture that works. Nobody gets jargon they don't need.
“Adam cares deeply about the quality and impact of his work.”
— Jasel Mehta, COO
“He was amazingly fast and uncomplicated in delivering an extensive, clear, and detailed report.”
— Romina Buchel, Marketing Manager
“A man of many talents who can focus on the job in hand with precision and get results.”
— Sam Smith, Design Lead
“He was very professional, I'd highly recommend on projects that need an eye for detail.”
— Scott Beat, Quality Manager
“Extremely knowledgeable who provided fantastic and thorough outputs!”
— Maria Birkmyre, Director
We Gave Cheap AI Models a Pilot's Decision Framework. They Outperformed the Best.
Our benchmark of 8 LLMs shows that structured reasoning scaffolding enables GPT-4.1 Mini to score 104% of Claude Opus zero-shot quality — at 89% lower cost.
Read the research →Crox was founded by Adam Field — a product leader, former commercial pilot, and builder who's spent a decade shipping products where compliance is mandatory and safety is critical.
More about Adam and why Crox exists →Ready to connect AI to your business?
Tell us what tools your team uses and we'll show you what's possible in two weeks.